Manama, Bahrain, 21 September 2015: As part of its global commitment to making a positive difference for the consumers and communities it serves, Coca-Cola has embarked on an art upcycling initiative – ‘Create Beautiful Things’ – that will inspire the local community and raise funds for a charitable cause.
The company has collaborated with eight leading artists in Bahrain who have used their artistic skills to create innovative objects d’art with items ranging from home décor to fashion accessories and stationery items.
Artists involved in the project include Bahraini upcycle designer Salah Bushehri, renowned artist Ella Prakash, eco-conscious artist Vrushali, prominent artists Taiba Faraj Ebrahim and Ramah Al-Hussieni, passionate upcycling artists, Noof Alrefaei and Nawaf Al Malood. Additionally, Leyla Jassim an Ophthalmologist who enjoys making upcycled dresses out of unconventional materials is also participating in the exhibition by donating four up-cycled dresses. Moreover, Verandah who are well-known for their passion for recycling are also contributing towards the upcycled art exhibition.
The art will be exhibited by Coca-Cola on 9th October 2015 at Amwaj Marina offering an opportunity for the artists to showcase their skills and sell the upcycled items. Moreover, through this art initiative, Coca-Cola aims to raise funds to help make dreams come true for children affected by terminal illnesses, with all sale proceeds donated to Dreams Society.
During the launch of this unique art exhibition, Mohamed Akeel, Managing Director, The Coca-Cola Bottling Company of Bahrain (TCCBCB) commented, “This is a genuine collaboration with local artists who have joined hands with us to showcase the art and beauty that can be created through upcycling materials, encouraging the community to re-imagine the things we discard on a daily basis.”
Mr. Akeel added, “We have used this innovative art concept to promote the cause of terminally ill children who should have the same opportunity to experience joy and happiness as all children. Raising funds through our exhibition of upcycled art will mean our charity partner, Dreams Society, can help realise the dreams of some of these children.”
The ‘Create Beautiful Things’ celebrates the art of upcycling with many artworks created from second-hand or waste materials and with environmentally-friendly paints contributed by Hempel Paints. During the exhibition, there were be live workshops by some of the artists on upcycling, helping visitors create their own items for charity.
”The funds raised for Dreams Society during the event 'Create Beautiful Things' will allow us to make more dreams become a reality for those children who are terminally ill or with a debilitating diseases. This will brighten the children's day and create a beautiful lifelong memory that the children and their families will always remember and cherish forever. On behalf of Dreams Society, we would also like to thank Coca Cola for organizing such event and the artists for participating in it,” said Aysha Fakhro, Vice Chairman of the Board, Dreams Society.
The ‘Create Beautiful Things’ exhibition is also being supported by organisations such as Intercontinental Regency and Amwaj Marina who have come forward and offered their venues to showcase the upcycled art.
Moreover, to attract more community participation, Coca-Cola is also calling out to all artists in Bahrain to help explore the creative possibilities of upcycling and create more upcycled art for display at the exhibition. Artists are encouraged to donate painting or creative work which will help raise funds through an auction. The exhibition is free to all artists across Bahrain.