The company was announced as the ‘refreshing partner’ of the Saudi Arabia national football team and sponsor of the Saudi King’s Cup, the Crown Prince Cup and Super Cup.
August 30th 2016, Saudi Arabia: Coca-Cola has officially announced its sponsorship of the Saudi Arabian Football Federation. The agreement includes full support to the Saudi National football Team, and the three main events happening in the Kingdom during the year; the Saudi King’s Cup, the Crown Prince Cup and Super Cup.
As official sponsor of the Saudi National Team, Coca-Cola will back the squad as they aim to qualify for all upcoming international and regional tournaments. This includes the 2018 FIFA World Cup in Russia, where the KSA national team hopes to compete for the fifth time. By uniting the fans and building passion among them, Coca-Cola hopes to encourage the squad during all upcoming tournaments.
Officials from Saudi Football Federation, Coca-Cola Bottling Company of Saudi Arabia, Al Olayan and SELA at the press conference in Riyadh, KSA where Coca-Cola’s sponsorship of the Saudi Football team was announced.
Alongside these sponsorship activities, Coca-Cola will show its support of the team through on and off field signage and branding, and across digital and social media channels including Coca-Cola Journey Arabia. The brand’s packaging, in-store displays and other customer experience assets will also be customized to highlight the partnership and encourage fans to show their passion for the team. Arwa water will also be the official water brand for all the sponsorship activities.
“Today we witness an important partnership with Coca-Cola, one of the leading global brands renowned for their history in supporting sports, as an official sponsor of the Saudi Arabian Football Federation. This new partnership reflects the importance and the stature of our federation, teams and the competitions we organize.” said Ahmed Eid, President of the Saudi Arabian Football Federation. “We are delighted to have Coca-Cola as our partner, and look forward to a successful and promising future for both partners and the Football society”.
Throughout this partnership, Coca-Cola will make use of various platforms and channels to give the KSA football community a voice that can be heard. Real human stories of Saudi’s pride and passion for the sport will also be shared via these outlets.
Abdallah Al Arrak, Assistant General Manager, Coca-Cola Bottling Company Saudi Arabia.
“We are thrilled to be the official sponsor of the Saudi Arabian Football Federation, as we always believe in supporting national talent across the region and especially when it comes to a game that brings us all together. We are certain the Saudi National Team will inspire fans of all ages, including the generation who will represent the country at the 2018 World Cup qualifications.”, said Tolga Cebe, Marketing Director at Coca-Cola, Middle East Region.
Coca-Cola has always believed in the power of football to unite and inspire people. The brand’s latest partnership follows a long history of sponsoring local initiatives that support national talent and a passion for the game. In KSA for example, Copa Coca-Cola - among other programs - was held again last year to offer teens (13-15 years) the chance to compete in an international football competition. Coca-Cola also has extensive ties with football globally, by sponsoring tournaments including the World Cup and European Cup, and other National football Teams around the world.
Samer M. Al Khawashki
President, Consumer Division - Olayan Financing Company
Managing Director, Coca-Cola Bottling Company Saudi Arabia
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.
For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
For more information, please contact:
Public Affairs & Communications Director
Coca-Cola Middle East
Tel: +971 4 4444 671