The highly anticipated Share a Coke campaign takes the nation by storm as fans rush to find their names on Coke cans.
UAE, April, 2015- The Coca-Cola Company recently launched its award winning ‘Share a Coke’ campaign in the UAE. The first-of-its-kind, Share a Coke campaign celebrates the power of the first name in a playful and social way by swapping out Coke’s iconic logo for the most popular first names among the region. The Share a Coke campaign puts a modern twist on the brand’s 128-year legacy of bringing people together and making them feel special.
“Share a Coke”, which first launched in Australia in 2011 invites fans to find their names -- and the names of family members, friends, coworkers and people they’d like to know better -- on bottles of Coke across the country. The campaign has since made its way around the world, reaching more than 70 countries, to date. Now, the global giant is strengthening its local ties with the UAE by making its brand personal to the community, giving residents the opportunity to share a bespoke Coke can with friends or loved ones with their names on it, and creating special moments of happiness.
Omar Bennis, Public Affairs and Communications Director, Coca-Cola Middle East, stated “We are very excited about the Share a Coke campaign and are totally committed to ensuring that Coca-Cola’s happiness culture is successfully assimilated within the community. The essence of the campaign is self-expression, storytelling and staying connected with friends. Share a Coke taps into all of those passions and that is why consumers around the world love it.”
Share a Coke packaging will roll out nationwide and will remain on the shelves through xxxx. The campaign will come to life online and via social media, too using the #sharethelove hashtag.
A multiple stop, cross-country “Share a Coke” tour featuring traveling kiosks will enable fans to customize a Coca-Cola can for themselves and a second can for someone special. The tour will satisfy fans who can’t find their names on store shelves and will be featured in universities, malls, and fast food chains across the region.
About The Coca-Cola Company
The Coca-Cola Company operates in over 200 countries with a mission to refresh the world in mind, body and spirit; to inspire moments of optimism through its brands and actions; to create value and make a difference. The Coca-Cola Foundation, the Company’s philanthropic arm, supports programs that help improve quality of life in the community and enhance individual opportunity through education. Along with Coca-Cola, recognized as the world’s best-known brand, the company markets four of the world’s top five soft drink brands, including Coca-Cola Light, Fanta and Sprite, as well as marketing a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world’s largest distribution system, consumers in more than 200 countries enjoy more than one billion servings of Coca-Cola beverages every day.