Arab superstars join forces to celebrate heritage and tradition through music on the streets the Arab world

Dubai, United Arab Emirates, 13th January 2016 - The highly anticipated ‘Coke Studio Bel 3arabi’ season four launches on MBC on January 15th, 2016, with a brand new format that sees artists coming together to create hits in Arabic filmed on the streets of the Middle East. The new season is hosted by Mahmoud El Esseily and Bushra who join Coke Studio for the first time.

Featuring musicians from across the Arab world producing songs that embody the diverse styles of Arabic music, the new season moves away from the previous structure of creating fusions between Arab and Western musicians. This season showcases the diverse landscape of cities in the Middle East, by being filmed completely on the streets and away from studio setting.  In this way, musicians are able to engage and connect directly with their fans. From the mountains in Lebanon, to the Egyptian pyramids, to the UAE’s desert and urban metropolis the new season explores the culture, music, and sounds of each nation and seeks to celebrate Arabic tradition through a passion and love of music.

Season four features captivating collaborations between Middle Eastern artists with differing musical styles. The show sees return of Balqees Fathi and Maya Diab, and welcome new faces on board, including Ramy Sabry, Bahaa Sultan, Rami Ayach, Wael Jassar, Amal Maher, and Egyptian superstar Amina.  

Tolga Cebe, Marketing Director of The Coca-Cola Company Middle East said,  “Season four of ‘Coke Studio Bel 3arabi’, is a celebration of Arabic music and culture. We chose to focus on artists from the Middle East this season because of the rich heritage that is characteristic of this part of the world, which we want to celebrate with music fans. Through the Coca-Cola values, Coke Studio brings to music the unity, happiness, and refreshing experiences that the brand has always been an advocate of. Filmed in locations across the Middle East, the new season moves away from the studio and into the streets to be even closer to the fans.”  

Throughout season four, artists are given the chance to travel to different Arab countries to discover the culture, history, traditions and music that make each country unique. This action-packed season promises to leave viewers as entertained as they are inspired by the music created.

Fans can keep up to date with all the latest Coke Studio news on Twitter @CokeStudio3rabi, Facebook and the official Coke Studio YouTube Channel. Coke Studio Fusion season four album is available to pre-order now on Anghami and iTunes: www.itunes.com/cokestudio.

-ENDS-

About The Coca-Cola Company

The Coca-Cola Company operates in over 200 countries with a mission to refresh the world in mind, body and spirit; to inspire moments of optimism through its brands and actions; to create value and make a difference. The Coca-Cola Foundation, the Company’s philanthropic arm, supports programs that help improve quality of life in the community and enhance individual opportunity through education. Along with Coca-Cola, recognized as the world’s best-known brand, the company markets four of the world’s top five soft drink brands, including Coca-Cola Light, Fanta and Sprite, as well as marketing a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world’s largest distribution system, consumers in more than 200 countries enjoy more than one billion servings of Coca-Cola beverages every day.