Coca-Cola proudly serves more than 200 countries and territories from around the world, and Corporate Social Responsibility (CSR) is at the core of our business in each one of them.
At Coca-Cola, CSR is part of our commitment to establishing sustainable communities. Did you know that we give back at least 1% of the Company’s operating income annually to various programs, initiatives and causes? In 2014 alone, we gave back $126 million, or 1.3% of our operating income, which was invested in active and healthy living initiatives, water stewardship programs, education, women’s empowerment, humanitarian and disaster relief programs, to name a few.
Here in the Middle East, we have launched a number of campaigns as part of our corporate citizenship program. These range from supporting university students who are hoping to become entrepreneurs through our ‘Ripples of Happiness’ program, to providing refugees in the region with clean drinking water, through the Arwa ‘Price of Water’ campaign that we launched in 2014.