Copa Coca-Cola is our international youth football tournament and global celebration of football passion. Having reached more than one million young people from 60 countries around the world since the inaugural kick-off in Mexico in 1998, the tournament aims at promoting an active lifestyle and encouraging values that are the foundation of life and sportsmanship.
The 2016 COPA Coca-Cola program in Iraq builds on three successful years of healthy competition in the country and for the first time, the 30-day tournament is opening up the world of women’s football, as both male and female teams compete for two separate trophies.
The latest season of the tournament will see the participation of 3,500 male and female students from 400 schools across Baghdad. The long-term program offers teenagers between the ages of 13-15 the opportunity to be part of a fully-fledged championship and play against teams from all over the world, in addition to allowing Coca-Cola to find the next World Cup 2022 superstar.
Omar Bennis, Public Affairs and Communications Director at Coca-Cola Middle East said: “Programs such as the Copa Coca-Cola are instrumental in identifying and developing young sporting talents in Iraq and across the world. With women’s football growing in popularity, we’re taking a hugely positive and important step this year by empowering Iraqi females to be part of the action in this exciting tournament, which brings together all sections of Baghdad’s youth community under the umbrella of the world’s most popular sport.”
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