Fanta Masters fuels the growing Arab passion for Video Gaming
The first ever regional “Fanta Gaming Masters” championship finals for the EA Sports FIFA video game, was held on November 24th, 2015 at the Dubai Ice Rink, Dubai Mall, in association with PlayStation 4 and Power League Gaming (PLG). The event, which took place during the Dubai Games Week, was supported by Dubai Tourism, and hosted by Emaar Retail, in association with Reel Cinemas, Dubai Ice Rink and Sega Republic.
Over 30 gamers travelled far and wide, spanning eight different countries in the Middle East to compete in the tournament. Participants came from across the region; Iraq, Kuwait, [MF1] Bahrain, Jordan, Algeria and the United Arab Emirates, to compete for a shot at the title. With their eye on the prize, all 30 gamers were brimming with enthusiasm and motivation as they immersed themselves in their passion in the hopes of winning the coveted Fanta Gaming Master title.
Through this championship, Fanta connected different cultures, nationalities, and backgrounds, uniting people under a common love and passion for gaming.
In line with Fanta’s ambition of creating more play, gamers were treated to a broad selection of content, activities, challenges and special offers. Spectators were also treated to a very special appearance by football legends Anderson Luís de Souza, also known as Deco, Luis Figo and Michel Salgado. A live FIFA tournament was held between Deco and Figo with a final score of 3-0 and Deco crowned champion. The presence of these two football stars served as a testament to the rising standards of the emerging competitive scene of video gaming in the Middle East.
The tournament final saw a thrilling standoff between Bandar Moteyri, a 29 year old Kuwaiti, and 19 year old Jordanian, Saif Haddadin. After an intense match, Moteyri was crowned champion, winning a brand new Dodge Charger and a trip to Italy. Keeping true to the inclusive nature of the brand, Haddadin was also awarded a trip to Italy with a friend.
Moteyri, who scored over 50 goals in 25 games during the tournament, said: “I have worked hard and trained to reach this place. I appreciate what Fanta is doing to encourage the youth to pursue their passion for video gaming. This is just the start, and I aspire to become a pro gamer, competing in international tournaments.”
The Fanta Masters program aims to find the best amateur gamers in the region. The tournament travels from country to country in the Middle East, inviting people from all walks of life to join in the fun by competing in a professional gaming environment.. The Fanta Masters tournament, which had engaged over half a million teenagers in 2015, received two Golds and two Silver awards at this year’s Effie MENA Awards, which recognizes excellence in marketing campaigns.
The best masters from across the MENA region will have an exclusive opportunity to compete in the elite EA Sports FIFA Ultimate Team “PLG Super League” and become professional gamers.
More on Journey
- Kicking it with KSA: 5 facts on the Saudi Arabian Football Federation
- #ThatsGold: Get the Scoop on Coke’s Global Campaign for the Rio 2016 Olympic Games
- Coke Studio returns for a new season, introducing a unique Cultural Experience from the Middle East
- Every Picture Tells a (Coca-Cola) Story: Behind the Lens of the ‘Taste the Feeling’ Photography
A Celebration That Sells: Global Campaign Toasts '100-Year-Young'