DIESEL and Coca-Cola are joining forces to create The (Re)Collection, a beautifully crafted and edgy capsule collection partially made of recycled materials, available online.
The range, which hits stores this fall, was made with materials such as recycled PET from plastic bottles and recycled cotton to create a fresh, modern interpretation of DIESEL's casualwear aesthetic combined with Coca-Cola iconicity to make a statement. The collaboration aims to raise awareness on the value of recycling with all pieces made with recycled PET fibers.
To showcase the value of recycling to conscientious shoppers and style-seekers across the globe, DIESEL x Coca-Cola: The (Re)Collection will be available exclusively online starting Sept. 27 by scanning any recycling logo worldwide, giving access to a hidden site on DIESEL.com to shop the collection.
The collaboration will roll out worldwide, with a global first showcase of The (Re)Collection at the renowned Galeries Lafayette department store in Paris. The event will unveil the collection and bring to life the unique recycling message during Paris Fashion Week. The launch event in Paris will be followed by a series of collateral events that will take place around the world including London, Berlin, Milan, Tokyo, Shanghai, Beijing, Amsterdam, New York, among others.
About DIESEL x Coca-Cola: The (Re)Collection
The (Re)Collection includes 12 season-transcending pieces. Hero denim pieces include a unisex denim workwear jacket featuring red stitching detail, emblazoned with the iconic Coca-Cola logo, which can be paired with denim workwear pants or womenswear shorts.
A black zip jersey tracksuit offers a tapered silhouette, featuring playful accents of contrasting Coca-Cola red as well as drawstring detail for a sports luxe finish. The (Re)Collection features premium DIESEL x Coca-Cola staples, including hooded sweatshirts, sweatshirts and t-shirts available in a range of colors including black, blue, gray melange and white, as well as a beanie hat in black and white.
The collection also includes men's swimming briefs in classic black with a drawstring waistband and women's scoop-back swimsuit in black and white options, both showcasing the DIESEL x Coca-Cola logo.
Michelle Moorehead, VP of Global Licensing and Retail for The Coca-Cola Company, explained: “We are excited to partner with DIESEL on this collection. Not only does The (Re)Collection generate awareness of the importance of recycling in a very approachable way by showcasing beautiful fashions created from recycled materials. It’s also a collection that celebrates individuality.”
The collection merges Coca-Cola and DIESEL’s DNA to create something special. Coca-Cola, known for celebrating togetherness and inclusivity, and DIESEL, known for provoking its audience with irony, boldness and an ability to challenge conformity. Both brands have collaborated to celebrate two unique identities and the iconic products they produce.
Renzo Rosso, founder of DIESEL, said: “As a leading pioneer in denim and casual fashion, DIESEL has always been known in the industry as an innovator. The (Re)Collection is a collaboration between two authentic and iconic brands that are both committed to a more responsible business. Inspired by our vision of the future, we are collaborating with Coca-Cola to explore new methods of creating fabrics, whilst challenging ourselves to incorporate recycled materials in our collections.”