Making a debut at Sole DXB, the biggest annual streetwear culture and lifestyle festival in Dubai, smartwater was the talk of the town over the weekend. The latest addition to Coca-Cola Middle East’s still beverages portfolio was launched in the Middle East after its tremendous success in the UK and North America.


The startling activation at Sole DXB enticed visitors to want to be seen with the slick smartwater bottles at the three-day celebration of music, fashion, sport and creativity. Regional social media stars and artists performing at the festival were spotted with the sleek bottle in hand including Mitch and Thuymi (Adventure Faktory), Duha Shabib Enaba, Ghida Aranout, Dee Mohamud, Sarah Hachem and Rami Rasamny.

smartwater’s clean and crisp taste was not the only hit over the weekend, the product innovation was well received. Inspired by the clouds, smartwater is the only water brand that uses vapour distillation which stimulates the purification process. The blend of electrolytes is what gives smartwater its distinct, fresh and pure taste. Video can be viewed below: 

Coca-Cola Middle Easts’ innovation doesn’t stop there! smartwater is bottled in 100% recyclable packaging, made of up to 30% recyclable materials using the company’s innovative PlantBottle Technology. Video can be viewed below: 

Ensuring our customers remain hydrated in style with a lower carbon footprint, Coca-Cola will be the first company in the Middle East to distribute smartwater in zero emission hybrid trucks.

Speaking about the launch, and the innovation story, Murat Ozgel, General Manager of Coca-Cola Middle East said: “We are very excited about bringing smartwater to the UAE, making it the third market globally where this incredibly successful premium water brand is available. Its clean, crisp taste has made it a great success in the UK and North America and we look forward to replicating that success here. smartwater is also a great example of our innovation and sustainability efforts. The bottle is 100% recyclable, and made with 30% plant-based materials using our patented PlantBottle Technology.

smartwater hosted the SoleDXB closing party, bringing the curtain down on the festival’s latest and incredibly successful three-day celebration of street culture. Check out the photos from the event here.


Smarwater will be available in 600ml bottles at major supermarkets and grocery stores across Dubai starting this week.

smartwater’s Middle East Instagram is now live @smartwaterme with images from the launch on #smartwaterme





Sole DXB 2017 took place from Thursday 7th till Saturday 9th December. Sole DXB is a streetwear culture and lifestyle festival held every year at Dubai Design District (d3), and is the event to be seen at for the region’s streetwear & sneaker-obsessed community.