Coca-Cola Middle East has expanded its product portfolio with its latest innovation, Arwa Alkaline, providing more choices to consumers looking for enhanced hydration options. Arwa Alkaline is a great tasting water which embraces the power of alkalinity and minerals to provide optimal hydration.

 

pH expresses the acidity or alkalinity of a solution on a scale, with 7.0 being neutral. Values below 7.0 are considered acidic, and those above 7.0 are considered alkaline. Arwa Alkaline is ultra-purified through reverse osmosis, supplemented with minerals and then elevated to an alkaline pH of 8.0 using these minerals. The powerful synergy before alkalinity and minerals fuels ultimate hydration to refresh and re-balance the body.

 

The launch of Arwa Alkaline is the latest example of Coca-Cola listening to what consumers want and offering an array of choices that satisfy changing tastes and lifestyles.

 

Juan Carlos Mallet, Marketing Director for the Middle East Region, The Coca-Cola Company Middle East said, “As part of our evolution into a total beverage company, we are continuously diversifying our product range with new innovations and consumer-centric brands. Water is now the fastest growing segment in the beverage industry and consumers are becoming increasingly health-conscious and demand more than just regular refreshment from their beverages. We’ve noticed an important surge in popularity for alkaline water and have responded with the introduction of Arwa Alkaline, an enhanced hydration option to complement consumers’ active and healthy lifestyles.”

 

Arwa Alkaline is the latest product from Coca-Cola Middle East having launched smartwater, Honest Tea, Zico Coconut Water and Appletiser last year.

 

Arwa Alkaline is available now from retail stores across the UAE.