The Coca-Cola Company and Diesel have collaborated to launch a limited-edition fashion collection with a difference. Aptly named ‘The Recollection’; the new fashion line is partly made from recycled PET bottles, bringing the Company’s sustainability ethos to life.

Made with sustainability at its core, all the clothes within the collection are crafted from recycled cotton and detailed with PET – a unique fabric that is derived from plastic bottles. This unique collaboration aims to raise awareness of the value of recycling, not only to conscientious shoppers and style-seekers, but to everyone, giving consumers the chance to ‘Drink it’ and ‘Wear it’.

Currently available in the United Arab Emirates, Kingdom of Saudi, and Kuwait, the collection offers a fresh modern interpretation of work and casualwear with Diesel’s touch of boldness and style. When combined with Coca-Cola’s iconic status, it makes a strong and clear statement on recycling.

Commenting on the collaboration, Juan Carlos Mallet, Marketing Director of Coca-Cola Middle East, said: ‘We are proud and excited to be part of this collaboration between 2 iconic brands like Diesel and Coca-Cola, a collaboration that lives up to our legacy of celebrating togetherness and happiness.  The Recollection is an innovative way to showcase the importance of recycling, whilst highlighting brands’ responsibility to tackle plastic waste and climate change.”

‘The Recollection’, a unisex capsule collection, reinforces The Coca-Cola Company’s commitment to tackling plastic waste and to its sustainability journey in the Middle East, which already left a mark in 2019 when TCCC signed the Coalition Circle to tackle packaging waste.

‘The Recollection’ is available throughout the Middle East in the UAE (Dubai Mall – Dubai; Mall of the Emirates – Dubai; Yas Mall – Abu Dhabi), Saudi Arabia (Nakheel Mall – Riyadh, Red Sea Mall – Jeddah, Rashid Mall – Dhahran) and Kuwait (360 Mall – Kuwait)from October 7th to November 7th, 2019.