‘One Brand’ global strategy celebrates both the product and the brand
DUBAI, 16 February 2016 – Coca-Cola’s Chief Marketing Officer, Marcos de Quinto, unveiled last Thursday the company’s new ‘One Brand’ global marketing strategy at an event held at the Waldorf Astoria Hotel in Dubai, U.A.E. The new creative campaign, “Taste the Feeling” unites
The launch event was attended by partners, bottlers, regional media and the company’s top management, including the President of
Nathan Kalumbu, President of
Rodolfo Echeverria, Vice-President Creative, Connections and Digital
The “Taste the Feeling” campaign, which uses storytelling and everyday moments to connect with consumers around the world, extends the global equity and iconic appeal of the original
The ‘One Brand’ strategy features the product at the heart of the creative, celebrating the experience and simple pleasure of drinking a
“Every day, millions of people around the world reach for an ice cold
Marcos de Quinto,
Added de Quinto: “More than ever, we recognize people want their
The creative campaign is anchored in the fundamentals of the
For more information, to see the commercials and view the campaign images, please visit www.coca-colacompany.com/tastethefeeling.
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