June 23, 2016, Jordan: The Coca-Cola Bottling Company and Tkiyet Um Ali signed a collaborative agreement to help and support needy families in Jordan during the holy month in Ramadan.

The total number of individuals within these households is 91,550 Jordanians according to a recent study conducted by Tkiyet Um Ali. Families who will benefit from this initiative were chosen based on transparent selection criteria that involved field visits to assess situations on ground.

Mr.Iyad Al Samman, HR & External affairs Director in Jordan and Syria said, “We at Coca-Cola Jordan are pleased to partner with Tkiyet Um Ali to support the less fortunate people during the holy month of Ramadan by providing meals and refreshing beverages for them on daily basis.. This initiative gives us the opportunity to support and give back to the communities we serve.”

Tkiyet Um Ali (TUA) was founded in 2003 by Her Royal Highness Princess Haya Bint Al-Hussein to represent the first non-governmental organization to provide sustainable food support and humanitarian food aid to Jordan’s underprivileged.          

Mr. Samer Balker, Director General of Tkiyet Um Ali said: “There are many underprivileged people around the world including Jordan who live below the food poverty line. Our role as a non-profit organization is to focus our efforts to help this part of the community as much as possible. We rely on partnerships and collaborations with organizations from the private and public sectors to launch such initiatives and campaigns, and Coca-Cola has always been a big supporter and partner for us”.

 Tkiyet Um Ali and Coca Cola Bottling of Jordan have been working closely together for more to help the less fortunate people in Jordan. Their initiatives and programs have provided support to thousands of people throughout the past four years, and this partnership will continue to seek future opportunities to give a helping hand to the ones in need.


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About Tkiyet Um Ali

Tkiyet Um Ali was founded in 2003 in an effort by Her Royal Highness Princess Haya Bint Al Hussein, to realize a hunger-free Jordan via the provision of Sustainable Food Aid to households living below the extreme poverty line (currently 18,300) throughout the kingdom. Tkiyet Um Ali provides food parcels to the endorsed households on a monthly basis and throughout the year.


About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages.  More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

For more information, please contact:

Omar Bennis

Public Affairs & Communications Director

Coca-Cola Middle East

Tel: +971 4 4444 671

E-mail: ombennis@coca-cola.com