Here, Guy Aroch, Anna Palma, and co-creative directors James Sommerville and Raphael Abreu from Coca-Cola share and discuss their favorite images from the campaign. Take a look:
Guy Aroch, Photographer
Guy Aroch and Anna Palma
“This is a 'moment' image but it has it all: The drinking (she’s looking at the camera with a beautiful smile… and I love the teeth gap), product (very prominent with the white-and-red straw) and social connection (two friends, but I can see by the look of the red-haired girl that they are not alone). I love the sunset light as well… it feels super optimistic. To me, this is a potential Coke classic image.”
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