The Fanta Gaming Masters tournament headed to the 2016 Middle East Film & Comic Con in Dubai on April 7 - 9 to create more play in the world. The three-day action-packed event attracted some 50,000 people, including the country’s top FIFA 16 players who took to the virtual turf to earn a place at the 2016 Fanta Gaming Masters UAE finals.
Of the 50,000 visitors, over 28,000 immersed themselves in our gaming zone, totting up roughly 2,200 hours of gaming time and sipping their way through around 30,000 Fanta samples. In addition to the virtual competition, radio personality Kris Fade entertained the crowds alongside influencer Alaa Ebrahim. Ebrahim mixed with visitors on each day as he launched the FantaKhaleeji snapchat account. The event was widely covered across various social media channels, reaching over 4.8 million people, including 600,000 live stream views on Facebook.
Held at the Dubai World Trade Centre, the Fanta Gaming Masters tournament saw nail-biting action by emerging talents from the world of eSports who competed to find out who the nation’s virtual Messis and Ronaldos are. As well as handing out over 700 prizes, eight winners were crowned national finalists, and will now compete with other regional winners to earn the title of national gaming master. The triumphant player will also scoop a variety of prizes, trips and other exclusive rewards.
Last year’s Fanta Gaming Masters tournament came to a memorable close in November 2015 when 29 year old Kuwaiti Bandar Moteyri overcame 19 year old Jordanian Saif Haddadin to win the tournament. Moteyri earned himself a brand new Dodge Charger plus a trip to Italy to cap a day that also saw three footballing legends make an appearance. Spanish defender Michel Salgado was joined by Portuguese icons Deco and Luis Figo for their own FIFA tournament, to show they know how to play on and off the pitch.
This year’s tournament aims to be just as memorable for the gamers that are keen to show off their on-screen footwork and outplay opponents on the way to the regional final.
Just like last year’s tournament, Fanta aims to bridge different cultures, nationalities, and backgrounds by creating more play. Over half a million youths got involved in the 2015 tournament as the region’s passionate gaming base continues to grow.
As well as earning a reputation as a world-class FIFA player, this year’s successful gamer has the opportunity to become a pro gamer by honing their skills in the competitive environment. The regional final will take place later on this year, and you should return to our site soon to read all about the tournament’s progress.
If you think you are worthy of a place among the region’s best FIFA players, you can prove it by taking part in future Fanta Gaming Masters qualifiers.
Register with Fanta Gaming Masters today for all the details you need on future tournaments.
Click here to get a glimpse of the action that took place during 2016 Middle East Film & Comic Con in Dubai.
More on Journey
- Coca-Cola Middle East Ramadan Campaign Earns Golden Sabre Recognition for Anti-Prejudice Message
- #ThatsGold: Get the Scoop on Coke’s Global Campaign for the Rio 2016 Olympic Games
- 9 Share a Coke Videos From Around the World
- Every Picture Tells a (Coca-Cola) Story: Behind the Lens of the ‘Taste the Feeling’ Photography
- Ads Worth Spreading: Coke’s ‘Security Cameras’ Makes TED’s Coveted List