Asa Candler made one of the coolest bets in history. Plopping $2,300 on
Today the beverage empire sports a market cap of $182 billion.
When Candler began purchasing control of
By 1891, Candler had full control of the
When he sold the company in 1919, it was worth $25 million, or $342 million in today's money.
The enterprise he built eventually had a stock surge in the 1988-98 decade of almost 2,000%.
More on Journey
- Atlanta Goes Better With Coke
‘The Pieces Are Coming Together’:
Coca-ColaPresident Shares Promising Outlook With Analysts
Photos: Explore Cutting-Edge
Coca-ColaOffices Around the World
- Coke's Muhtar Kent: 'Consumers Must Be at Center of Our Business Model'
Coca-ColaDesign Created the Look for 'Share a Coke and a Song'